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article{border-top:1px solid #bbc8b3;padding-top:25px}.steps article>span{display:inline-grid;place-items:center;background:#eaf0df;width:40px;height:40px;border-radius:50%;font-size:12px;margin-bottom:22px}.steps h3{font-size:22px;line-height:1.3;max-width:240px;margin-bottom:15px}.steps p{font-size:14px;color:var(--muted);max-width:285px}.faq-section{padding:80px 0;background:#eef1e9}.faq-grid{display:grid;grid-template-columns:1fr 1.2fr;gap:80px}.faq-grid .eyebrow{font-size:9px}.faq-list details{border-bottom:1px solid #cfd8c8}.faq-list summary{font-size:14px;font-weight:600;cursor:pointer;list-style:none;padding:23px 35px 23px 0;position:relative}.faq-list summary:after{content:'+';position:absolute;right:5px;font-size:22px;font-weight:400;top:17px}.faq-list details[open] summary:after{content:'−'}.faq-list summary::-webkit-details-marker{display:none}.faq-list details p{font-size:13px;color:var(--muted);padding-right:25px}.contact{display:grid;grid-template-columns:1fr 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#71856e;padding-bottom:3px}.footer-bottom{padding-top:24px;border-top:1px solid #40545a;display:flex;justify-content:space-between;font-size:10px;color:#bbc7c2}.footer-bottom>div{display:flex;gap:24px}.privacy{max-width:780px;margin:auto;padding:70px 28px}.privacy h1{font-size:44px;margin:40px 0 20px}.privacy h2{font-size:25px;margin:30px 0 16px;letter-spacing:-.7px}.privacy a{text-decoration:underline}
@media(min-width:1450px){.hero{padding-top:82px;padding-bottom:85px}.portrait-background{height:550px}}@media(max-width:1080px){.wrap{width:calc(100% - 64px)}.hero{gap:40px}.hero h1{font-size:52px}.portrait-background{height:470px}.portrait-background>img{width:140%;left:-20%}.hero-actions{gap:14px}.credential{left:-20px;padding:12px 14px}.hero .button{padding:14px 17px}.hero .text-link{font-size:11px}.value-section,.about-grid,.contact{gap:50px}.service-card{padding:25px 20px}.service-top>span:last-child{font-size:7px}.reviews{gap:35px}.review-slide blockquote{font-size:16px}.about-section h2{font-size:35px}.contact h2{font-size:46px}.faq-grid{gap:40px}}@media(max-width:760px){html{scroll-padding-top:85px}.wrap{width:calc(100% - 40px)}.nav{min-height:76px}.brand{font-size:18px}.brand-mark{width:38px;height:40px}.brand-mark img{width:74px;left:-16px;top:-16px}#menu-toggle{display:flex;align-items:center;gap:10px;background:transparent;border:1px solid #c5cfbd;border-radius:5px;padding:8px 11px;font-size:12px;color:var(--ink)}nav{display:none;position:absolute;top:76px;left:0;right:0;background:var(--paper);padding:22px;box-shadow:0 18px 22px #17322912;flex-direction:column;align-items:stretch;gap:20px}nav.open{display:flex}nav>a{padding:5px}.hero{grid-template-columns:1fr;padding-top:40px;padding-bottom:38px;gap:36px}.hero .eyebrow{font-size:8px;letter-spacing:.9px;margin-bottom:22px}.hero h1{font-size:clamp(44px,9.3vw,63px);letter-spacing:-2.7px}.hero .lead{font-size:15px;max-width:480px;margin-top:23px}.hero-actions{gap:20px}.hero .button{font-size:12px;padding:16px 18px}.portrait-scene{max-width:460px;width:100%;margin:auto;padding:0 10px}.portrait-background{height:420px;border-top-left-radius:150px}.portrait-background>img{width:115%;left:-7.5%}.credential{left:0;top:50%}.portrait-caption{bottom:17px;left:17px;right:17px}.audience-strip{padding:22px 0}.audience-strip .wrap{flex-wrap:wrap;justify-content:center;gap:10px 16px;font-size:11px}.audience-strip span{width:100%;text-align:center;margin-bottom:4px}.audience-strip i{font-size:10px}.section{padding-top:64px;padding-bottom:64px}.eyebrow{font-size:9px;letter-spacing:1.3px;margin-bottom:18px}h2{font-size:35px;letter-spacing:-1.7px}.value-section,.reviews,.about-grid,.faq-grid,.contact{grid-template-columns:1fr;gap:28px}.value-copy{padding-top:0;font-size:15px}.section-heading{display:block;margin-bottom:30px}.section-heading>p{margin-top:22px;font-size:13px}.service-grid{grid-template-columns:1fr;gap:14px}.service-card{padding:28px}.service-top{margin-bottom:25px}.service-top>span:last-child{font-size:9px}.service-card>p{max-width:400px}.service-card>a{font-size:12px}.service-card ul{margin-bottom:25px}.review-intro>p:not(.eyebrow){margin-top:17px}.review-intro .source-note{max-width:none}.review-controls{margin-top:20px}.review-panel{padding:24px;min-height:420px}.review-slide blockquote{font-size:16px}.about-section{padding:62px 0}.about-section h2{font-size:35px}.about-copy .large-copy{font-size:18px}.founder-signoff{margin-top:25px}.steps{grid-template-columns:1fr;gap:22px}.steps article{position:relative;padding:24px 0 0 60px}.steps article>span{position:absolute;left:0;top:25px}.steps h3{max-width:none;font-size:21px}.steps p{max-width:none;margin-bottom:4px}.faq-section{padding:60px 0}.faq-list summary{font-size:13px}.contact h2{font-size:46px}.contact .eyebrow{font-size:8px}.form-card{padding:25px}.contact-person{margin-bottom:12px}.footer-top{align-items:flex-start;gap:24px;flex-wrap:wrap}.footer-top p{display:none}.footer-top>a:last-child{margin-top:12px;font-size:10px}.footer-bottom{flex-direction:column;gap:20px}.footer-bottom>div{gap:22px;flex-wrap:wrap}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important}}

/* Clear service and audience hierarchy in the opening section. */
.hero-trades{font-size:15px;font-weight:600;line-height:1.65;letter-spacing:.15px;color:#435b60;margin:20px 0 0}.hero .lead{margin:18px 0 27px}.hero .eyebrow{margin-bottom:22px}@media(max-width:760px){.hero-trades{font-size:14px;margin-top:20px}.hero .lead{margin-top:18px}}

/* Conversion and readability refinements. */
.hero-trades{font-size:21px;line-height:1.45;max-width:450px;font-weight:700;color:var(--ink)}
.next-step-note{font-size:14px;line-height:1.6;color:var(--muted);max-width:440px;margin:19px 0 0}
.early-proof{border-block:1px solid var(--line);padding-top:32px;padding-bottom:32px;display:grid;grid-template-columns:1fr auto;column-gap:45px;align-items:center}.early-proof .eyebrow{grid-column:1/-1;margin-bottom:12px}.early-proof blockquote{font-family:Manrope,sans-serif;font-size:19px;line-height:1.6;margin:0;max-width:850px}.proof-attribution{grid-column:1;font-size:13px;color:var(--muted);margin:12px 0 0}.early-proof .text-link{grid-column:2;grid-row:2/4}
.review-highlights{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;gap:24px}.review-highlights figure{margin:0;padding:28px;border:1px solid var(--line);border-radius:10px}.review-highlights blockquote{font-size:17px;margin:0 0 18px}.review-highlights figcaption{font-size:13px;color:var(--muted)}
.form-field label{font-size:14px}.form-field input,.form-field textarea,.form-field select{font-size:16px;min-height:48px}.form-card>p{font-size:14px}.form-note{font-size:12px!important}.field-error{font-size:13px}.contact-person strong,.contact-person a{font-size:14px}.service-card ul{font-size:14px}.service-card>a{font-size:13px}.faq-list summary{font-size:16px}.faq-list details p{font-size:15px}.review-intro .source-note{font-size:12px}.review-slide figcaption strong{font-size:14px}.review-slide figcaption div>span{font-size:12px}.review-dots button{min-height:28px;min-width:28px}.footer-bottom{font-size:12px}.eyebrow{font-size:11px}.hero .eyebrow{font-size:10px}
@media(max-width:760px){.hero-trades{font-size:20px}.next-step-note{font-size:14px}.early-proof{display:block;padding-block:26px}.early-proof blockquote{font-size:17px}.early-proof .text-link{margin-top:16px}.review-highlights{grid-template-columns:1fr}.review-highlights figure{padding:22px}.contact-person a{overflow-wrap:anywhere}.contact-person{min-width:0}.form-card{padding:22px}.hero-actions .button{min-height:48px}.hero h1{font-size:clamp(36px,9.3vw,63px);letter-spacing:-2px}}

.keep-together{white-space:nowrap}.hero h1 .keep-together{font-size:min(1em,8vw)}

/* Audit pass 31–42: accessible typography, balanced cards, mobile headline safety. */
.message-hint{font-size:13px!important;line-height:1.6;color:var(--muted);margin:12px 0 8px!important}
.service-grid .service-card ul{line-height:1.7}
.form-note a,.form-success a,#consultation-form .field-error a{text-decoration:underline;text-underline-offset:3px}
.hero h1 .keep-together{font-size:inherit;white-space:normal}
@media(min-width:1081px){.hero h1 .keep-together{white-space:nowrap;font-size:clamp(31px,3.5vw,1em)}}
@media(max-width:760px){.hero h1{font-size:clamp(35px,8.2vw,58px);overflow-wrap:normal}.hero h1 .keep-together{font-size:inherit;white-space:normal}.hero-trades{font-size:17px;line-height:1.45}.faq-list summary{line-height:1.5}.contact h2{font-size:clamp(34px,8vw,46px)}}
@media(max-width:390px){.hero h1{font-size:clamp(32px,8.4vw,37px);letter-spacing:-1.5px}.hero-actions{flex-wrap:wrap}}

/* Trade-specific SEO landing pages */
.seo-nav{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:94px}.seo-page{padding-top:84px;padding-bottom:110px}.seo-page h1{font-size:clamp(36px,5vw,62px);max-width:900px}.seo-lead{font-size:20px;color:var(--muted);max-width:850px;margin:25px 0 45px}.seo-content{display:grid;grid-template-columns:minmax(0,1.65fr) minmax(240px,1fr);gap:80px}.seo-content h2{font-size:31px;margin:36px 0 18px}.seo-content p,.seo-content li{font-size:16px;line-height:1.8}.seo-content li{margin:0 0 12px}.seo-aside{background:#eef1e9;border-radius:12px;padding:30px;height:fit-content}.seo-aside h3{font-size:19px;letter-spacing:-.5px;margin:0 0 16px}.seo-aside h3:not(:first-child){margin-top:30px}.seo-aside>a{display:block;text-decoration:underline;font-size:14px;margin:0 0 14px}.seo-aside p{font-size:14px}.seo-email{margin-top:25px}.seo-email a{text-decoration:underline}.seo-footer{display:flex;gap:25px;flex-wrap:wrap;font-size:13px}.seo-links>p:not(.eyebrow){max-width:620px;color:var(--muted)}.seo-link-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;margin-top:30px}.seo-link-grid a{display:flex;justify-content:space-between;gap:18px;align-items:center;padding:24px;border:1px solid var(--line);border-radius:9px;background:#fff}.seo-link-grid strong{font-family:Manrope,sans-serif;font-size:17px}.seo-link-grid span{font-size:12px;color:var(--muted)}@media(max-width:760px){.seo-page{padding-block:55px}.seo-nav{min-height:74px}.seo-nav .button{padding:10px;font-size:11px}.seo-content{grid-template-columns:1fr;gap:25px}.seo-link-grid{grid-template-columns:1fr}.seo-link-grid a{padding:18px}.seo-lead{font-size:17px}.seo-content h2{font-size:27px}}
/* Mobile portrait: credential anchored at the photo’s lower left, introduction directly below the photo. Desktop overlay remains unchanged. */
.portrait-caption-mobile{display:none}
@media (max-width:760px){
 .hero .portrait-background>.portrait-caption{display:none}
 .hero .portrait-scene .credential{position:absolute;top:calc(420px - 78px);left:12px;width:max-content;max-width:calc(100% - 34px);margin:0;z-index:6;padding:9px 13px;gap:9px;box-shadow:0 8px 20px #102b2840}
 .hero .portrait-scene .credential-check{width:28px;height:28px;flex:none;font-size:18px}
 .hero .portrait-scene .credential strong{font-size:16px}
 .hero .portrait-scene .credential small{font-size:7px}
 .hero .portrait-caption-mobile{display:flex;position:static;top:auto;left:auto;right:auto;bottom:auto;margin:14px 0 0;width:100%;min-height:74px;padding:15px 18px;background:#f8f8f2;backdrop-filter:none;box-shadow:0 8px 22px #102b2816}
}

/* Mobile SEO service-card layout: stack descriptive link beneath title. */
@media (max-width:760px){
  .seo-links .seo-link-grid{grid-template-columns:1fr;gap:14px}
  .seo-links .seo-link-grid a{display:flex;flex-direction:column;align-items:flex-start;justify-content:flex-start;gap:10px;min-height:0;padding:20px 22px}
  .seo-links .seo-link-grid a strong{width:100%;font-size:clamp(17px,4.4vw,20px);line-height:1.35;letter-spacing:-.35px}
  .seo-links .seo-link-grid a span{display:inline-block;font-size:13px;line-height:1.45;font-weight:600;color:#435b60}
  .seo-links{padding-bottom:50px}
}

/* SEO growth phase 1: richer trade-specific, responsive editorial pages */
.seo-article{min-width:0}.seo-intro{font-size:18px!important;line-height:1.8;color:#374f56}.seo-topic{padding:0 0 16px;border-bottom:1px solid var(--line);margin-bottom:18px}.seo-topic h3{font-size:21px;letter-spacing:-.65px;line-height:1.35;margin:17px 0 10px}.seo-content .seo-topic p{margin:0 0 14px}.seo-note{background:#eef1e9;border-left:4px solid #668c50;border-radius:8px;padding:23px 24px;margin:32px 0}.seo-note strong{font-size:15px}.seo-note p{margin:9px 0 0}.seo-faq-group{margin-top:45px}.seo-faq{border-bottom:1px solid var(--line);padding:18px 0}.seo-faq summary{font-weight:700;font-size:16px;cursor:pointer;list-style:revert}.seo-faq p{margin:12px 0 0;color:var(--muted)}.seo-next{background:#eef1e9;border-radius:12px;padding:26px;margin:42px 0 30px}.seo-next h2{margin-top:0}.seo-related>div{display:grid;gap:10px}.seo-related a{display:flex;justify-content:space-between;gap:12px;text-decoration:underline;text-underline-offset:4px;font-weight:600}.seo-related a:hover{color:#457139}.seo-article .button{color:#fff}.seo-aside{position:sticky;top:116px}@media(max-width:760px){.seo-content{grid-template-columns:1fr;gap:32px}.seo-aside{position:static}.seo-next{padding:22px}.seo-intro{font-size:16px!important}.seo-topic h3{font-size:20px}.seo-faq summary{font-size:15px}}

/* SEO growth phase 2: accessible resource center and editorial guides */
.guide-page{padding-block:50px 85px}.guide-crumb{font-size:13px;color:var(--muted);margin-bottom:36px}.guide-crumb a{text-decoration:underline;text-underline-offset:3px}.guide-top{margin-bottom:45px;max-width:930px}.guide-top h1{font-size:clamp(35px,4.5vw,61px);line-height:1.16}.guide-top .seo-lead{margin-bottom:14px}.guide-authorship{font-size:12px;color:var(--muted)}.guide-article{min-width:0}.guide-summary{background:#eef1e9;padding:26px;border-radius:12px;margin-bottom:40px;border-left:4px solid #668c50}.guide-summary strong{font-family:Manrope,sans-serif;font-size:20px}.guide-summary p{margin:10px 0 0}.guide-section{border-bottom:1px solid var(--line);padding:4px 0 26px;margin-bottom:30px}.guide-section h2{font-size:clamp(24px,2.6vw,32px);margin:10px 0 21px}.guide-section p{line-height:1.85}.guide-checklist{list-style:none;padding:0;margin:20px 0}.guide-checklist li{position:relative;padding:12px 0 12px 31px;border-bottom:1px solid var(--line);font-size:15px;line-height:1.65}.guide-checklist li:before{content:"✓";position:absolute;top:12px;left:2px;color:#557546;font-weight:700}.guide-references a{text-decoration:underline;text-underline-offset:3px}.guide-aside a:hover{color:#487139}.guide-cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}.guide-card{background:white;border:1px solid var(--line);border-radius:12px;padding:30px;display:flex;flex-direction:column}.guide-card .eyebrow{margin-bottom:12px;color:#557546}.guide-card h2{font-size:clamp(23px,2.5vw,31px);line-height:1.3;margin:0 0 16px}.guide-card h2 a:hover{text-decoration:underline}.guide-card>p:not(.eyebrow){font-size:15px;color:var(--muted)}.guide-card-link{font-weight:700;text-decoration:underline;text-underline-offset:3px;margin-top:auto;font-size:14px}.guide-hub-cta{margin-top:45px}.resource-feature{padding-top:65px;padding-bottom:75px}.resource-feature h2{font-size:clamp(30px,3.2vw,44px);max-width:750px}.resource-feature>p:not(.eyebrow){color:var(--muted);max-width:720px;margin-top:18px}.resource-feature-links{display:flex;flex-wrap:wrap;gap:12px;margin:22px 0 27px}.resource-feature-links a{padding:12px 16px;border-radius:8px;border:1px solid var(--line);background:white;font-size:13px;font-weight:650}.resource-feature-links a:hover{background:#eef1e9}.resource-feature .text-link{margin-top:6px}@media(max-width:760px){.guide-page{padding-block:40px 65px}.guide-crumb{margin-bottom:25px}.guide-top{margin-bottom:30px}.guide-top .seo-lead{font-size:16px}.guide-cards{grid-template-columns:1fr}.guide-card{padding:24px}.guide-summary{padding:21px}.guide-section h2{font-size:26px}.resource-feature{padding-top:50px;padding-bottom:60px}}